What you get when we run your SEO
Not a monthly PDF of things somebody could have done. This is the actual work — what happens to your site, what arrives every month, and how you will know whether it moved anything.
The short version
We fix what search engines actually judge
Titles, descriptions, headings, structured data, internal links, images, speed, and the technical plumbing underneath. Across your whole site, re-checked every month — not a sample, and not once at the start.
We build the pages you are missing
Improving pages you already have cannot win searches you have no page for. Each month we create new pages aimed at the searches your buyers are running and you currently cannot answer.
We prove it with measurements, not adjectives
Every change is re-checked by the next scan. If it did not land, it comes back on the list. You see what moved, what did not, and what is next.
The work, every month
This is the full range of what we do. Your plan decides which of it applies to you and how much — the exact amounts are written into your proposal, so you are never guessing what you bought.
Technical SEO
- Structured data (JSON-LD)every page
- Valid schema on every page type — Organization, Service, FAQ, and the types your competitors already have
- Site structure & crawlabilityevery page
- Every important page reachable in three clicks, no orphans, no crawl traps
- robots.txt & XML sitemapevery page
- Nothing valuable blocked, nothing dead submitted, sitemap current
- HTTPS, redirects & security headersevery page
- One canonical https origin, no redirect chains, HSTS and clickjacking protection in place
- Core Web Vitalsevery page
- LCP, CLS and INP inside Google’s "good" thresholds on mobile
On-Page SEO
- Title tagsevery page
- Unique per page, 30–60 characters, primary term front-loaded
- Meta descriptionsevery page
- Written to earn the click, not to repeat the title; none missing
- Heading hierarchyevery page
- One H1 per page, no skipped levels, headings that answer real questions
- Internal linkingevery page
- Money pages linked from relevant content with descriptive anchors, not "click here"
- Image alt textevery page
- Descriptive alt on meaningful images; decorative images left empty on purpose
- Blog post review & optimization
- Existing posts refreshed for depth, internal links and metadata rather than left to decay
- Publishing posts with images
- Posts go live correctly formatted, with compressed images and alt text
Content & Keywords
- Page optimizationamount set by your plan
- Thin pages expanded into pages that actually answer the query they target
- Keyword research — topics & direction
- A prioritized target list with the intent behind each term, refreshed as rankings move
- Content depth expansionamount set by your plan
- Coverage that matches or beats the depth competitors rank with
- New pages createdamount set by your plan
- Pages built for the searches you have no page for yet — briefed from the keyword gaps, drafted, reviewed and published
- Pages you publishevery page
- Anything you add is found on the next scan and optimized like the rest of the site — you never have to tell us about it
Off-Page SEO
- Backlink profile analysis
- Referring-domain growth tracked, toxic patterns spotted early
- Directory listings
- Name, address and phone identical across 20+ directories — inconsistency is what suppresses local visibility
- Google Business Profile
- Categories, services, hours and photos complete and current; reviews responded to
- Search engine & sitemap submission
- New and changed pages submitted rather than waiting to be discovered
AI Answer Optimization (GEO)
- llms.txt
- AI crawlers pointed at the pages you want quoted
- TL;DR summaries & answer-readiness
- A lead answer at the top of each key page — the block most often quoted verbatim
- Author bylines & E-E-A-T signals
- Named authors with credentials; attribution is a signal AI engines weigh
- Entity schema
- Person and Organization markup so engines resolve who you are, not just what you sell
- AI citation monitoring
- Tracking whether AI answers cite you for your target questions, measured against Google’s AI answers
Performance & Reporting
- Search Console reporting
- Impressions, clicks and position tracked per page and per query
- Ranking movement
- Target terms tracked over time, with the pages that moved them
- Monthly report
- What changed, what it moved, and what is next — measured, not asserted
- Lead attributionevery page
- Which page produced each enquiry, so content is judged on leads rather than on traffic alone — once your forms are connected to us
- Third-party rank & competitor tooling
- Independent rank tracking and competitor keyword data to corroborate our own
Support & Review
- Email & support chat
- Questions answered within one business day
- Monthly strategy call
- Completed work reviewed against the numbers, next month agreed together
How you will know it is working
The honest answer is that SEO takes months, and anyone promising you a number by a date is guessing. What we can promise is that you will always be able to see whether the work is happening and whether it is having an effect.
- Every change is re-measured. After we change something, the next scan re-checks that exact signal. A change that did not actually land reopens itself as an outstanding item. Nothing gets marked done because someone said so.
- Your rankings and traffic, per page and per search. Once your Search Console is connected, you see impressions, clicks and position for each page and each query — including which pages are quietly declining.
- Enquiries, not just visitors. Traffic is a proxy; an enquiry is the thing you are actually buying. Once your forms are connected to us, each enquiry is attributed to the page that produced it, so content is judged on leads rather than pageviews.
- Your site is watched between visits. If your certificate is about to expire, your domain is about to lapse, or your measured score drops, that raises an alert and an item of work automatically — not at the next monthly check-in.
Who decides what changes
We use AI heavily, and we are specific about where. It does the reading and the drafting; people do the deciding. By default we have no write access to your site at all — no CMS logins, no FTP, no deploy keys — and every finding becomes one small, specific, written task that a person approves before any work begins.
That is worth asking any agency you are evaluating, not just us. Here is our full answer.
What we need from you
- Read-only access to Google Search Console and Analytics. Without these we can still audit and fix your site, but we cannot show you what happened to your rankings or traffic — so the reporting is thinner.
- A way to publish changes. Either your team implements the briefs we write, or you give us scoped access to do it. Both work; the first is the default.
- Someone who can answer questions about the business. We can measure what your competitors rank for, but not which services you actually want more of.